Social Media Coordinator for the Texas Immersive Institute at UT Austin

Social Media Report

At the end of this internship, I compiled a social media report detailing the growth of the three social accounts I ran simultaneously during this position across multiple platforms.

Built the @texasimmersive TikTok Channel

The goal of this channel was to raise awareness for the program, and engage in discourse about immersive events & gaming.

The video to the left went viral, reaching an audience of 331.600. It received 50.4K likes, 2169 shares, & 214 comments.

Content Samples

Here are a few samples of work from my time in this position.

Portfolio Spotlights

A part of this role included highlighting current members of the program. I thought it would be a good way for students to get exposure by showcasing their portfolios on our Instagram page.

Industry Trends

Another part of this role was keeping up with trending platforms in the immersive industry. Here, I made a post highlighting multiple, free platforms that are helpful to designing virtual experiences.

Instagram Stories Takeover

Took over @texasmoody Instagram (the official Instagram for the Moody College of Communication at UT Austin) to spotlight the Texas Immersive Program.

TikTok Workshop Virtual Event

Presented a TikTok workshop to members of the Moody College Community at UT via Zoom. Detailed the affordances of the platform and engaged with audience members via Q&A.